Team Eduflow

Instructional Design Principles for Course Creation

Learn how to create more engaging online courses

Free • Applications close on 9 January 2023 • Start date is 13 January 2023

Create more engaging learning experiences

The COVID-19 pandemic has spurred a remarkable enthusiasm for online learning, and the industry is booming. When aspiring learners sign up, however, their experiences are mixed. Some online courses are genuinely enriching for their participants, while others are confusing and unfocused. So, what sets them apart — what makes an online course great?

Sign up to learn how you can apply instructional design best practices specifically for online course creation. During this 3-week bootcamp, you will engage fellow learners and influential facilitators to learn principles and best practices that you can apply throughout the ADDIE process.

This cohort-based course is run by Eduflow Academy but will be taught jointly by various experts within the instructional design community.

Not convinced yet? Read these testimonials from our past participants.

Course outline

🗓 Before week 1


In this module, you will introduce yourself and get to know the other participants. You will also set some personal goals and reflect on what motivates you. Before continuing to the next module, you will learn about the ADDIE process which serves as the backbone for this course.

💡 Learn about

∙ The ADDIE process

⚡️ Engage

∙ Meet the cohort

∙ Set your own goals for the course

🗓 Week 1


During this module, you will learn about various considerations for the analysis phase. You will also conceive learner personas and discover why they are a valuable tool for empathizing with your expected audience. Finally, you will learn about the value of working with subject matter experts.

💡 Learn about

∙ Making a case for your course

∙ Learner personas

∙ Working with subject matter experts (SMEs)

⚡️ Engage

∙ Document the case for your course

∙ Create learner personas

∙ Discuss working with SMEs (Optional)

∙ Submit an analysis canvas for peer review

🗓 Week 2


Using what you have learned from the analysis phase, you will create a course outline during this module. The concept of backward design will help you align learning outcomes, course material, and assessments.

💡 Learn about

∙ Selecting a learning environment and approach

∙ Backward design and feedback loops

∙ Including metrics to track the success of your course

⚡️ Engage

∙ Discuss choosing a learning approach and environment (Optional)

∙ Participate in a workshop about backward design with Dr. Luke Hobson

∙ Submit a design document for peer review

🗓 Week 3


After learning about fundamental principles such as chunking and writing best practices, you will develop a didactic learning component and an assessment based on a learning objective.

💡 Learn about

∙ Best practices for developing learning material

∙ Creating assessments

∙ Creating rubrics

∙ The value of feedback

⚡️ Engage

∙ Share your best practices for material development (Optional)

∙ Participate in a workshop about creating rubrics with David Kofoed Wind

∙ Develop course material, an assessment, or a rubric

∙ Peer review course material, assessments, or rubrics


After engaging with your peers for nearly three weeks, you will reflect on what you have learned together. This final module also gives you an opportunity to review the goals that you set during the first module. You will then create an optional ongoing learning development plan that will help you along your journey to becoming an expert course creator.

💡 Learn about

∙ The key takeaways from this course

∙ Ongoing professional development

⚡️ Engage

∙ Reflect on your goals

∙ Discuss what you have learned

🗓 Optional, self-paced modules


This module will detail the considerations for implementing your online course. You will populate an action plan that allocates tasks before and during the presentation of your online course.

💡 Learn about

∙ Preparing stakeholders for your course

∙ Technical considerations

⚡️ Engage

∙ Discuss which stakeholders to consider

∙ Create an implementation checklist


How do you measure the success of your online course? This module discusses various criteria that you can use to evaluate how well your course met its objectives.

💡 Learn about

∙ The Kirkpatrick model

∙ Evaluation methods

⚡️ Engage

∙ Participate in a workshop about course evaluation

∙ Submit an evaluation plan

The Eduflow course content creation team.


Prior knowledge

You don't need to know much about instructional design to participate in this fundamental course. However, you will get the most out of the experience if you come prepared with an idea for a course or learning intervention that you would like to create.

Instructional approach

This is a practical course that uses a problem-based approach. From the first module, you will be encouraged to think about a course idea that you will develop in 3 weeks. You will also be able to get valuable feedback from your peers as you progress.

Start dates and application deadlines

Cohort 9

🏎  Starts: January 13, 2022

🏁  Application deadline: January 9, 2023


3 weeks

Time demand

The course will last for 3 weeks, and you will need to budget around 4-6 hours per week. There will be 3 live workshops that will run for an hour and 15 minutes at a time. These workshops will be recorded, so you will be able to catch up if you missed a session.


📞   Live workshops

❓   Quizzes

💬   Discussions

🎯   Ongoing activity submissions

🤝   Peer reviews


Free, but seats are limited


Why are you running this course?

We would like to grow a community of enthusiastic instructional designers and course creators who share ideas and discuss topical issues. This helps us to keep in touch with our audience which gives us insights about the Eduflow product and new opportunities for online courses.

Will there be additional courses if I am not selected for this one?

Yes, we plan to run additional presentations of this course.

The description says the course will be “taught jointly by various experts within the instructional design community.” Could you share profiles of those people?

The facilitators will vary, but Dr. Luke Hobson will usually facilitate a workshop about backward design.

How will I stay connected to other learners after the course?

You will be invited to join an exclusive community once you have enrolled. The community will be a place where you can continue to learn from others, share your knowledge, and get access to different opportunities.

What opportunities are there for networking and relationship building?

The course will have frequent touch points where you will engage with peers during discussions, debates, and live workshops. You will also have an opportunity to network during the final module.

How do you select participants?

In order to facilitate an engaging experience, we will select participants from a range of industries, backgrounds, and work experience. The cohort can be made up of experienced managers, freelance designers, and teachers looking to transition into the industry. This diversity leads to interesting and thought-provoking conversations.

We also consider:
∙ The rationale that you provided in your application.
∙ Whether your expectations are aligned with what the course will provide.

Additionally, we offer a way to guarantee a spot in the next cohort for $99. To ensure anyone can get a chance, at least 50% of the seats will be offered to free applicants.

Complete the application form for a chance to join our next cohort!
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