Course
by
Cassandra Naji
,
Head of Learning and Development @ Animalz

Writing Techniques That Will Improve Your Course Creation

4 actionable writing techniques that will increase learner engagement, information retention, and course completion.

Coming mid-July

Designing online courses often involves turning a jumble of information into an engaging, thoughtful learning journey. A key device for crafting this journey is the use of effective writing techniques. ✨

Writing Techniques That Will Improve Your Course Creation

Cassandra Naji teaches you 4 actionable writing techniques that will increase learner engagement, information retention, and course completion.

From a storytelling structure based on Aristotle, through a writing trick used by the US Military, to problem-solving exercises used by McKinsey management consultants, Cassie teaches you techniques that mirror the way learners retain information. 

You'll leave the course with an understanding of how to leverage dramatic tension to help learners remember facts, how to structure courses to reduce cognitive load, and how to help learners have fun while they learn.

Do you dread writing introductions or course outlines? Do you find it difficult to work with subject matter experts, who seem to overcomplicate things? Struggle to brighten up a dry subject? Then this course is for you.

Through a series of insights and actionable exercises, together with the feedback you'll receive from peers, you will leave this course with a new perspective and improved course creation skills that you can implement right away.

Pre-order this actionable course (before launch) with 40% discount for just $19.

Course outline

👋 Welcome message

🥅 Set a personal goal

Module 1: BLUF (Bottom Line UP Front)

🔤 What do you know about BLUF?

📹 Learn what BLUF is

🎨 BLUF applied to course creation

🖋 Rewrite using BLUF principles

🔎 Peer review

💡 Reflect on your feedback

Module 2: Storytelling

🤓 What do you know about storytelling?

📹 Learn how to tie a bowline knot

🎨 Storytelling applied to course creation

🔢 Choose your own ending

🔎 Peer review

💡 Reflect on your feedback

Module 3: ELI5

🤓 What do you know about ELI5?

📹 Learn the principles of ELI5

🎨 ELI5 applied to course creation

🖋 Rewrite a paragraph

🔎 Peer review

💡 Reflect on your feedback

Module 4: Mutually Exclusive Collectively Exhausting (MECE)

🤓 What do you know about MECE?

📹 Learn the principles of MECE and cognitive load theory

🎨 MECE applied to course creation

🔀 Reorganise course outline

🔎 Peer review

💡 Reflect on your feedback

Course Wrap Up

🎯 Reflect on your goal

💡 What were your main takeaways from this course?

Meet your instructor

Cassandra is an expert in content marketing, with a laser eye for results. She has mastered the art of creating and delivering content for one of the most renowned content marketing agencies, Animalz.

Cassandra created educational blogs posts, videos, tutorials, social media content, and SEO strategies to enterprise companies, startups, and VC firms. To help them create thought-leading content and grow their business.

Her background as writer and editor, combined with expertise in L&D at Animalz, puts Cassie at the right intersection to help others design engaging and fun training content, that will lead to successful learning experiences.

Learn by doing

This course is focused on taking action.

These components will help you get the most out of this course:

Actionable insights

Through a series of insights and actionable exercises you will leave this course with a new perspective on how to improve your course content.

Submissions

This is not your typical self-led course. You will work on your own course content throughout the four modules. After course completion you can implement your improved course creation skills right away.

Peer reviews

On top of improving your own course content, you will give and get feedback from other writers. Leave with the right tips and tricks to create course content with a personal touch.

Enroll in the course today
Get the course for only $
19
today
Only $
19
for the next
loading time...
Sign up to get notified when the course launches
Thank you! Your submission has been received. Please check your inbox to confirm your subscription.
Oops! Something went wrong while submitting the form.