Mini course
by
Cassandra Naji
,
Head of Learning and Development @ Animalz

Writing Techniques That Will Improve Your Course Creation

4 actionable writing techniques that will increase learner engagement, information retention, and course completion.

4 modules • Beginner & intermediate level • 14 days money back guarantee

Designing online courses often involves turning a jumble of information into an engaging, thoughtful learning journey. A key device for crafting this journey is the use of effective writing techniques. ✨

Writing Techniques That Will Improve Your Course Creation

Cassandra Naji teaches you 4 actionable writing techniques that will increase learner engagement, information retention, and course completion.

From a storytelling structure based on Aristotle, through a writing trick used by the US Military, to problem-solving exercises used by McKinsey management consultants, you'll learn actionable frameworks to structure impactful learning content. 

You'll leave the course with an understanding of how to leverage dramatic tension to help learners remember facts, how to structure courses to reduce cognitive load, and how to help learners have fun while they learn.

If you dread writing course introductions, find it difficult to work with subject matter experts, or struggle to brighten up dry subjects, this course is for you.

Through a series of insights and actionable exercises, together with the feedback you'll receive from peers, you will leave this course with a new perspective and improved course creation skills that you can implement right away, and of course, a completion certificate.

Course outline

Welcome to the course!

👋 Welcome

🥅 Set a personal goal

🤝 Introduce yourself

👫 Would you like peer feedback?

Module 1: BLUF (Bottom Line UP Front)

❓ What do you know about BLUF?

🎓 Learn what BLUF is

🎨 BLUF applied to course creation

🖋 Rewrite using BLUF principles

🔎 Peer review

💡 Reflect on your feedback

👩 Feedback from Cassie

Module 2: Storytelling

❓ What do you know about storytelling?

🎓 Learn how to tie a bowline knot

🎨 Storytelling applied to course creation

✏️ Write your own story

🔎 Peer review

💡 Reflect on your feedback

👩 Feedback from Cassie

Module 3: ELI5

❓ What do you know about ELI5?

🎓 Learn the principles of ELI5

🏫 ELI5 applied to course creation

🖋 Rewrite a paragraph

🔎 Peer review

💡 Reflect on your feedback

👩 Feedback from Cassie

Module 4: Mutually Exclusive Collectively Exhaustive (MECE)

❓ What do you know about MECE?

🎓 Learn the principles of MECE and cognitive load theory

🎨 MECE applied to course creation

🔀 Reorganise course outline

🔎 Peer review

💡 Reflect on your feedback

👩 Feedback from Cassie

Course Wrap Up

🎯 Reflect on your goal

🏃 What were your main takeaways from this course?

💭 Course reflection

Meet your instructor

Cassandra is an expert in content marketing, with a laser eye for results. As Head of L&D at Animalz content marketing agency, she helps some of the world's smartest business writers create compelling, revenue-generating content.

As a content marketer, Cassandra has created educational blogs posts, videos, tutorials, social media content, and SEO strategies for enterprise companies, startups, and VC firms. She’s fascinated by edtech marketing and helping educational solutions market themselves.

Her background as writer and ex-teacher, combined with expertise in L&D at Animalz, puts Cassie at the right intersection to help others design engaging and fun training content that leads to successful learning experiences.

Learn by doing

This course is focused on taking action.

These components will help you get the most out of this course:

Actionable insights

Through a series of insights and actionable exercises you will leave this course with a new perspective on how to improve your course content.

Submissions

This is not your typical self-led course. You will work on your own course content throughout the four modules. After course completion you can implement your improved course creation skills right away.

Peer reviews

On top of improving your own course content, you will give and get feedback from other writers. Leave with the right tips and tricks to create course content with a personal touch.

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