Instructional designers often create learning experience with various theories and frameworks in mind. However, how many instructional designers consider marketing strategies in their training creation process?

Danielle Wallace does. With a wealth of experience in marketing roles, including Global Vice President of Marketing and Business Development at BrandSpark International, Senior Marketing Manager at PepsiCo, and Brand Manager at Procter & Gamble, Danielle has explored multiple marketing strategies and analyzed their merits.

Danielle now applies key techniques from marketing to L&D to inspire her team to create better learning experiences in her role as CEO and Chief Learning Strategist at Beyond the Sky: Custom Learning Solutions. L&D can certainly learn a lot from the world of marketing.

In addition to a webinar recording, you’ll get access to additional resources and activities that will advance your ability to apply what you learn.

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Why take this micro course on marketing strategies?

Instructional designers and course creators continue to battle the ever constant challenge that learners struggle to retain information as they learn. There are significant benefits to using marketing strategies in training, especially in virtual training, to increase learner retention and increase effectiveness of the implementation of strategies goals of an organization.

As instructional designers, there's a huge opportunity to gain insights from our marketing colleagues.

This micro course explores:

• Four key techniques from marketing that instructional designers can apply now to their projects
• Analysis of examples of excellent marketing and unfounded marketing
• Recommendations for steps to move forward with marketing in mind

You’ll also get access to Eduflow Academy’s exclusive Slack community when you join the course.